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Fishing Lures and Baits


Sea Isle is proud to carry a full line of premium fishing lures, rigs, and baits. Stock your fishing tackle box with quality Sevenstrand, Profish, Sea Striker, YoZuri, and Berkley Gulp! lures. Choosing the right lure can mean the difference between success and failure - be sure your fishing tackle includes a wide assortment of sizes, colors, and styles.


Acme Lures

Acme has been producing fine Fishing Lures since 1952. Acme Fishing Lures boast sturdy construction, jewelry quality finish, and incredibly lifelike action. Acme Fishing Lures makes the popular Sidewinder and Kastmaster lines of fishing lures - favorites of fishermen everywhere!

Atom Lures

The words "Atom" and "Striper" are pretty much synonymous and Atom Fishing Lures have been catching stripers on the surface with plugs since the 1940's.

Atom Lures. If you're a striper, it's what's for dinner.

Berkley Gulp! Alive Baits

Berkley Gulp! Alive Saltwater Soft Bait Fishing Lures are made from a biodegradable material that absorbs the Gulp! Scent and releases it with over 400% more power than real baits. Gulp! Alive baits are packaged in a tub with the special Gulp! Scent so you can use a bait then place it back in the tub for a recharge. Gulp! Alive Saltwater Baits are available in many different styles and sizes suitable for all species of fish. Berkley Gulp! Alive Soft Baits will out fish real baits and will last longer catching multiple fish with a single bait. Gulp! Baits do not need refrigeration and can be kept in you tackle box for use when needed.

Berkley Gulp! Baits

Berkley Gulp! Saltwater Soft Bait Fishing Lures are made from a biodegradable material that absorbs the Gulp! Scent and releases it with over 400% more power than real baits. Gulp! Saltwater Baits are available in many different styles and sizes suitable for all species of fish. Berkley Gulp! Soft Baits will out fish real baits and will last longer catching multiple fish with a single bait. Gulp! Baits do not need refrigeration and can be kept in you tackle box for use when needed.

Bomber Lures

The hi-tech composition of Bomber Saltwater Fishing Lures ensures nothing will stand between you and your trophy catch. The Bomber A-Salt Heavy Duty Lure series will hold up to the toughest game fish so let the saltwater fish chomp away without having to worry about your fishing bait holding up.

Bunker Spoon Lures

Ready to use right out of the package, Tony Maja's Butterfish Bunker Spoons have been designed for maximum success. These outstanding Fishing Lures are made of super-heavy gauge stainless steel for better efficiency at greater depth with less wire or line.

Fin Strike Rigs, Hooks & Lures

Fin Strike manufactures a wide array of fishing lures and rigs for a wide variety of species. Fin Strike fishing lures and rigs feature Mustad Hooks for standard series rigs, and Gamakatsu Hooks for Pro Series rigs. All rigs are hand tied using premium leader materials, and all hooks are snelled to ensure strong connections. Choosing the right fishing lures and rigs can often mean the difference between a successful day of fishing and a frustrating one. Fin Strike fishing lures and rigs are designed to increase hook-ups and dramatically improve your chances of success.

Johnson Lures

Johnson's line of Sprite Spoon Fishing Lures deliver an unusual girating wobble that attracts fish by transmitting a nonstop rush of vibrations through the water. Johnson's Sprite Spoons resist twisting and crimping, and won't weaken fishing line in any way.

Marathon Lures

Marathon Fishing Lures are high quality lures in various styles.

Sea Isle Lures

Sea Isle offers its own quality line of fine fishing tackle including gafflines, block & tackle, several lengths of safety lines, and Sea Isle's infamous Killer Fluke Rigs - murderously effective Fishing Lures designed with one thing in mind - catching big fish!

Sea Striker Lures

Sea Striker specializes in manufacturing high quality terminal tackle and Fishing Lures for both inshore and offshore fishing. Sea Striker's offerings includes the Billfisher line of swivels, crimping sleeves, and fishing line, the Got-Cha series of Jigs, and the Shur Strike series of bucktail casting spoons.

Sebile Lures

SEBILE is not a typical company that produces common styles or copies currently popular tackle as others in the industry do; but SEBILE researches, tests and offers anglers unique products that are one-of-a-kind Fishing Lures. Patrick Sebile founded SEBILE USA in 2006 and since then, SEBILE has distinguished itself by winning a total of seven international tackle trade show awards. Awards do not make a lure great but SEBILE Lures also catch fish and are made from only top quality components. When that catch of a lifetime is hooked on a SEBILE Lure it will surely be landed.

Sevenstrand Lures

7Strand is proud of its reputation as a Fishing Lure industry leader. The Sevenstrand team is devoted to manufacturing the best quality trolling lures and terminal tackle on the market today. Fish 7Strand lures and enjoy bent rods and tight lines every time!

Shimano Lucanus Jigs

The Shimano Lucanus Jig was developed when the recreational anglers of Japan uncovered the commercial angler's secret of the "Snapper Rubber Jig" which results in the successful catching of red snapper. The Shimano Lucanus Jig's hydrodynamic design allows it to fall to the bottom fast but has an incredible action when worked on the bottom. A specially designed and replaceable rubber skirt attracts even the most uninterested fish with it fluttering action plus the small swinging hooks catch even the biggest fish in the lip. These jigs will soon become your favorite tool for bottom fishing and you will never want to be without your Shimano Lucanus Jigging System.

Shimano Waxwing

Shimano Waxwing Fishing Lures deliver the next generation of Sub-Surface swimming jigs for saltwater fisherman. The Shimano Waxwing Jigs feature an innovative Hydrodynamic Body Design with two specially designed wings which make the lure swim in a zigzag motion plus feature a lifelike finish for the ultimate in fish catching!

Skip's Custom Lures

Skip's Custom Fishing Lures are well known in the Northeast and are a favorite choice of anglers when fishing for bottom species - especially fluke! Skip's Custom Lures offers well made Chrome Bullets, Bucktail Teasers, and Skirted Tornados, all featuring high quality Gamakatsu or Mustad Hooks.

Spro Lures

Spro has one goal in mind when developing each and every one of their Fishing Lures - They must catch fish! Spro's line includes Bucktail Jigs, Power Swivels, Ball Bearing Snap Swivels, Adjustable Bait Rigs, and a whole lot more. Spro - Catch more fish!

Storm Lures

Storm Lures is dedicated to getting into the mind of the fish and producing capable, high quality lures based on how he thinks - like the lethally effective Storm Wildeye Swim Shad. Storm Fishing Lures - Always think like a fish, no matter how weird it gets!

Sugical (Latex) Tubing

Latex tubing is great for making your own fishing lures, fishing jigs or fishing teasers. This tubing also known as Surgical Tubing is durable and available in many colors.

Tsunami Lures

Tsunami Fishing Lures are high quality lures in various styles. Tsunami lures are available for inshore and offshore use.

Yo-Zuri Lures

For over 50 years, Yo-Zuri has been the world's leading manufacturer of quality Fishing Lures and fishing lines. Yo-Zuri products are known worldwide as the most innovative and effective of their kind, and experienced anglers continue rely on Yo-Zuri lures and fishing lines year after year.


All lures available in multiple colors. Select lure to view all available colors.


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